Lois Paul & Partners
 
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All's Not Quiet on the Tech Marketing Front

For me the best aspect of social media is the ability to customize the news I receive, including news, links and updates from my Twitter feed as well as my RSS feeds through Bloglines.  Rather than relying on the broad and scary headlines in daily newspapers which scream about disappointing holiday sales portending cutbacks among retailers, I...

Utilizing Measurement to Help Drive Desired Positioning

When Mark Ain founded Kronos in 1977,  it became the first company to electronically capture “time” by delivering the world's first microprocessor-based timeclock.  Since then, Kronos has broadened its software offerings to include a suite of human resource management products however, it is often hard to erase history and after nearly three decades, Kronos still had the perception of being a time clock company...