As we looked to launch our Pillar Procedure as a treatment for sleep apnea, we positioned public relations as the most significant piece of our overall marketing strategy. LP&P's careful planning and creativity combined with their aggressive approach with the media enabled us to far exceed our company's sales goals – and the momentum continues.
John Foster, SVP Commercial Operations, Restore Medical

LP&P provided our company with the quality and quantity of media exposure that we needed to launch our business to the next level. We're now getting 8-10 calls a day from doctors who wouldn't even talk to us a week before the launch.
Sue Critzer, Chief Executive Officer, Restore Medical

To date, my experience with LP&P has been like no other. Their technical know-how in the medical device arena meant its team members didn't have to wait to be educated: they could begin messaging right away to patients, physicians, and most importantly, the media. From day one, LP&P was implementing solutions to accomplish both our short and long term objectives.
Gary Tegan, VP of Marketing, MedicalCV

LP&P has a great understanding of the healthcare space – and the major issues that are driving the discussions – as well as relationships with the key healthcare media. The LP&P team developed on-target PR programs that enabled BE both to effectively position our executives as healthcare thought leaders and to increase media placements in top publications by more than 70 percent.
Chad Morris, Director, Global Comms, BearingPoint

LP&P has put us on the map with the media, positioning us as a leading pharmaceutical sales and marketing information company. Our LP&P team has worked closely with us to develop a strategy that supports our overall business objectives by cultivating critical relationships, recommending the most effective ways to showcase our expertise, and consistently aiming for quality coverage.
Mike Luby, CEO, TargetRx

LP&P's experience in the pharmaceutical space, expertise in message development and delivery, and key relationships within the trade and business press have been critical to our ability to differentiate ourselves in a highly competitive market. We consistently rely on our LP&P team for input on a range of marketing initiatives and consider them a true extension of our own internal marketing department.
Lineene Krasnow, VP of Marketing, Medidata

 


Target Rx: Breaking Through With Thought-Leadership

Restore Medical: Reaching New Heights: Balancing Exposure and Hype

Restore Medical Video Case Study: Restore Medical Video Case Study

Health Pharma

LP&P blends its years of experience in technology and healthcare to provide creative, impactful public relations counsel and services to companies in the health & pharma technology space. Our understanding of the trends and issues across the healthcare chain allows us to develop successful communications initiatives that establish our clients as thought leaders, influence key decision-makers, and ultimately drive sales. Our full range of services include:

Messaging & positioning News campaigns Speakers bureau Industry awards
Press kit materials Issues-driven campaigns Analyst relations
Media training/spokesperson prep Business press programs Tradeshow support
Perception analysis Customer reference programs International coordination
Competitive audits Case studies Social media
Product launches Bylined article writing & placement
Health Pharma Coverage
USA Today Snapshot: Overseeing Health Records
A survey conducted by Picis finds majority of clinicians and hospital administrators vote against government-run electronic health records.
Rep of a (Drug) Salesman
Annual sales force effectiveness survey from TargetRx is featured in BusinessWeek’s UpFront section View Article
Stimulus may lift high-tech in N.E.
Picis CEO sounds off on the potential effect of stimulus package on local health care IT companies. View Article
Evolving Clinical Trials
BearingPoint examines the process of drug development and observes how the clinical trial supply chain could be the missing link for efficiency. View Article
Hospitals ill from bad debt, credit troubles
Linda Johnson assesses the high rate of hospital closings due to an overload of empty beds and financially ailing patients. View Article
Merck: ‘minimal’ job impact here from Schering-Plough merger
Miriam Hill includes commentary from TargetRx co-founder in breaking news story around Merck/Schering merger. View Article
Medidata’s Eclinical Vision
Mark Uehling speaks with Medidata president Glen de Vries surrounding the company’s Developer Central announcement. View Article
Saving Sales: Q&A with TargetRx CEO Mike Luby
Leading pharmaceutical pub interviews TargetRx CEO on latest trends in sales force effectiveness. View Article
Health IT remains bright for some in dim economy
Jean DerGurahian pinpoints the thriving sectors of the health IT industry and the technologies that will keep them there. View Article
Key Trends for 2009
The CMO of BearingPoint predicts how technology and social media will better the patient-doctor relationship in 2009. View Article
Tech with a Twist
Phil Betbeze highlights Catholic Medical Center for increasing its revenue 48% using Picis technology. View Article
ePRO and EDC: Perfect Together
Medidata discusses the competitive advantages of ePRO–EDC integrations. View Article
Simply Operational
Picis’ OR solution is featured in a case study highlighting leading surgical center Lahey Clinic. View Article
Tech firm tracking road to riches
Amanda Fung profiles Medidata’s explosive growth from clinical trial start-up to EDC market leader.
Three Key Ingredients to Cost-Effective Clinical System Interoperability
Medidata discusses how CDISC ODM, Web-services, and the right business model enhances clinical trials View Article
Achieving Agility in Contract Manufacturing
BearingPoint addresses the best practices for contract manufacturing, which provide life sciences organizations with the tools for continued success. View Article
Traditional media is alive and well (for now)
BearingPoint and TargetRx sound off on how big name pharmas continue to reap the benefits of traditional marketing channels.

 

For more information please email , Vice President of Life Sciences. (bio)