As we looked to launch our Pillar Procedure as a treatment for sleep apnea, we positioned public relations as the most significant piece of our overall marketing strategy. LP&P's careful planning and creativity combined with their aggressive approach with the media enabled us to far exceed our company's sales goals – and the momentum continues.
John Foster, SVP Commercial Operations, Restore Medical

LP&P provided our company with the quality and quantity of media exposure that we needed to launch our business to the next level. We're now getting 8-10 calls a day from doctors who wouldn't even talk to us a week before the launch.
Sue Critzer, Chief Executive Officer, Restore Medical

To date, my experience with LP&P has been like no other. Their technical know-how in the medical device arena meant its team members didn't have to wait to be educated: they could begin messaging right away to patients, physicians, and most importantly, the media. From day one, LP&P was implementing solutions to accomplish both our short and long term objectives.
Gary Tegan, VP of Marketing, MedicalCV

LP&P has a great understanding of the healthcare space – and the major issues that are driving the discussions – as well as relationships with the key healthcare media. The LP&P team developed on-target PR programs that enabled BE both to effectively position our executives as healthcare thought leaders and to increase media placements in top publications by more than 70 percent.
Chad Morris, Director, Global Comms, BearingPoint

LP&P has put us on the map with the media, positioning us as a leading pharmaceutical sales and marketing information company. Our LP&P team has worked closely with us to develop a strategy that supports our overall business objectives by cultivating critical relationships, recommending the most effective ways to showcase our expertise, and consistently aiming for quality coverage.
Mike Luby, CEO, TargetRx

LP&P's experience in the pharmaceutical space, expertise in message development and delivery, and key relationships within the trade and business press have been critical to our ability to differentiate ourselves in a highly competitive market. We consistently rely on our LP&P team for input on a range of marketing initiatives and consider them a true extension of our own internal marketing department.
Lineene Krasnow, VP of Marketing, Medidata

 


Target Rx: Breaking Through With Thought-Leadership

Restore Medical: Reaching New Heights: Balancing Exposure and Hype

Restore Medical Video Case Study: Restore Medical Video Case Study

Medical Devices

Patients and physicians need clear, concise information to make educated medical decisions. At the same time, companies are challenged to bring information to their audiences at the appropriate time in the clinical cycle, while also adapting to the changing regulatory landscape. LP&P has worked with early- to late-stage med-tech companies to ensure that the right messages are delivered to the appropriate audiences – at the right time. Our tailored communications programs combined with deep relationships with medical reporters and producers have enabled our clients to increase brand awareness, drive sales, educate consumers, build physicians' practices and promote patient recruitment. Our full range of services include:

• Messaging & positioning • Physician & patient reference programs • Physician education
• Press kit materials • B-roll/VNR development • Patient awareness
• Hospital enablement kits • Marketing video • Reimbursement
• Physician enablement kits • Satellite media & radio tours • Recalls (crisis)
• Media training & spokesperson prep • NAPS articles • Hospital programs
• Product launches News campaigns • Patient Recruitment • Medical association programs
Medical Devices Coverage
Monologue
Jay Leno and John Melendez talk about Restore Medical’s Pillar Procedure for snoring as part of Jay’s opening monologue. Watch Video
Empi Select on Mike & Mike in the Morning
Dan Marino discusses Empi’s Select Pain Management System for his chronic knee pain on “Mike and Mike in the Morning.”
As Sufferers of Sleep Apnea Grow, A less-Invasive Treatment Arises
Daniel Nasaw highlights Restore Medical’s Pillar Procedure for sleep apnea in this half-page feature in the Journal’s Personal Health Section. View Article
Sleep Apnea Advance
Restore Medical’s Pillar Procedure is featured as a better alternative to major surgery and CPAP in treating sleep apnea. View Article
Health Talk: Managing Pain Without Meds
Dr. Manny and Dan Marino discuss how Dan manages his chronic pain using the Empi Select Pain Management System. Watch Video
Interview with Kate Snow
Dr. Howard Levine, Director of the Cleveland Nasal and Sinus Center, discusses Restore Medical’s Pillar Procedure for sleep apnea and snoring. Watch Video
Obesity and technology: Can the stomach be fooled?
EnteroMedics’ CEO Mark Knudson discusses Maestro (VBLOC therapy) in this feature on obesity technology. View Article
10 Ingenious Medical Treatments
Empi’s VitalStim for dysphagia is featured as one of “10 Ingenious Medical Treatments” by MSN Health & Fitness. View Article
Apnea eased with minor surgery
Dr. Michael Friedman discusses results of his clinical study of Restore Medical’s Pillar Procedure for treating sleep apnea. View Article
Fighting Fat: New Frontiers
Patricia Curtis highlights EnteroMedics’ VBLOC therapy for obesity in her feature on breakthroughs in fighting fat. View Article
Sound and Fury
Restore Medical’s Pillar Procedure is included in this feature on snoring treatments for women and their partners. View Article

 

For more information please email , Vice President of Life Sciences. (bio)