Reserved enters Frankfurt am Main
On 26 September, on Zeil Strasse in Frankfurt, one of the most popular shopping streets in Germany, the opening took place of the 20th Reserved store in the country, with a floor space of 2644 m2. LPP, as a Polish producer of clothing, plans to continue the further development of the bricks-and-mortar sales network for its flagship brand, and pays special attention to potential future locations in Western Europe. During the second quarter of this year, most of the 921 million revenue of this flagship LPP brand was generated abroad.
“Since entering the German market, we have focused mainly on developing the network in the region in terms of quality. We are opening our stores in the capitals of the federal states, in the most important shopping areas in Germany. For this reason, we have long been interested in opening a store in Frankfurt am Main. Opening this store is very important in terms of our presence in the German market,” says Sławomir Łoboda, Vice-President of the Board of LPP.
LPP plans to open more stores and to strengthen its position in Western Europe. The flagship LPP brand has already been successfully introduced in two shopping areas in this part of the continent – Tauentzienstrasse in Berlin, and Oxford Street in London. Now the 20th Reserved store in Germany has been opened in a tenement on Zeil Strasse – one of the most popular shopping streets in Germany. There are shopping centres and a business district located nearby, and the store has three storeys to present the women’s, men’s and children’s collections. The store was designed in accordance with the minimalist “open to the public” concept, and for this reason everything is in the line of sight of the customer and close at hand. This is the fifth location in Germany to be organised in accordance with this original LPP concept. This store was preceded by those opened in Munich, Cologne, Berlin and Hamburg.
“The recent collections of Reserved are appreciated by our customers, which we can see in the sales results. During the second quarter of the current year, our flagship brand generated more revenue abroad than in Poland, which means that we understand the tastes of our customers abroad. I am sure that we will be noticed by people shopping on Zeil Strasse,” comments Łoboda.
LPP has been developing a network of fixed and internet sales for the Reserved brand in Germany since 2014. During the fourth quarter of 2016 it also launched an internet store for its newer brands – Cropp, House, Mohito and Sinsay. From the perspective of the previous half-year, Germany is the fifth largest market in terms of revenue.
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LPP SA is one of the most dynamically developing clothing companies in the region of Central and Eastern Europe. For over 25 years, it has been operating consistently in Poland and abroad, achieving success in the demanding clothing market. LPP SA manages 5 clothing brands: Reserved, Cropp, House, Mohito and Sinsay. It owns a network of over 1,700 retail stores with a total floor area of more than 1 mln m2 as well as on-line stores in 11 countries of Europe. It creates workplaces for more than 25 thousand people in its offices and sales structures in Poland, other countries of Europe, as well as Asia and Africa. LPP SA is listed on the Warsaw Stock Exchange as part of the WIG20 index and is included in the prestigious MSCI Poland index.