LPP debuts in Kazakhstan
At the end of October, the Polish clothing company opened the first store of its flagship brand Reserved in Almaty, Kazakhstan. This is the 23rd foreign market, already announced last year, on which the Gdańsk company will develop its chain. The debut in Kazakhstan is yet another stage in the implementation of the international expansion strategy of LPP.
The first launch in Kazakhstan concerned the flagship brand, Reserved. The official opening of the first store took place on 31 October in Dostyk Plaza shopping centre, located on one of the main streets, at the very heart of the city. Garments from women’s, men’s and children’s collections are available on a total area of 2,385 sq.m. of the three-storey showroom.
The next openings, this time of House, Mohito and Sinsay brands, will take place on 21 November in A’port shopping centre. By the end of this year, customers of the shopping centre will also be able to visit the Reserved and Cropp stores. The total area leased by the company in A’port shopping centre will amount to over 4,800 sq.m., of which nearly half will be devoted to presentation of the Reserved offer. All stores will be located in the newly developed retail space of the centre.
– The opening of the stores in Kazakhstan is the next stage of our international expansion. We assume that every year our global turnover will increase by a dozen or so percent – such a growth would not be possible without new markets. Recently, the economy of Kazakhstan has been recording a very promising boost and the actions of private investors influence its systematic stimulation. This effect can also be seen in the recovery of the retail sector. Apart from the high demand, today it can benefit from an attractive offer of new retail spaces – comments Sławomir Łoboda, Vice-President of the Management Board of LPP.
This year’s debuts do not cool down the enthusiasm of the Gdańsk company as regards the Kazakh market. In 2019, LPP plans to open more stores of all brands in the capital Astana, this time in the Abu Dhabi shopping centre. The planned leased area will amount to nearly 4,600 sq.m.
LPP’s ambition is to enter at least one new market each year. The company’s presence in Kazakhstan is one of the stages in the development of its sales network in Central Asia and an important step in building global recognition of all brands of the Polish manufacturer. The plans for 2019 also include openings in Finland and Bosnia and Herzegovina.
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LPP SA is one of the fastest growing clothing companies in the region of Central and Eastern Europe. For over 25 years, the Company has consistently carried out its operations in Poland and abroad, being successful on the demanding clothing market. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito and Sinsay. The company has a chain of 1,700 stores with the total area of over 1 million sq.m. and operates online stores in 11 European countries. LPP employs over 25 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. LPP SA is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.