LPP extends the scope of aid for Ukraine

Since the first days of the conflict in Ukraine, the Polish clothing manufacturer has been supporting people affected by the warfare. As part of the financial and in-kind assistance allocated for this purpose, worth PLN 20m, the company has been helping those in need via its social partners cooperating with the LPP Foundation, but also extends its activities by joining other charity actions, such as the #Power4Ukraine collection coordinated by the Union of Polish Retail and Services Employers. The company has also been granting support for grassroots initiatives of LPP head office employees who are actively involved in helping people in need and animals affected by the war.

In an effort to respond to the current needs of the citizens of Ukraine, LPP has been providing financial and in-kind support to aid units and organisations that are taking care of people affected by the conflict. These include, among others, the Małopolska and Pomeranian regional branches of the Polish Red Cross, as well as establishments providing shelter to refugees. The Gdańsk-based company has already donated over 200,000 items of clothing worth over PLN 5m to several dozen institutions. The clothes have been given to women and children in the Małopolska and Pomeranian Provinces, as well as in the Mazowieckie, Śląskie, Wielkopolskie, Łódzkie, Świętokrzyskie, Lubelskie, Zachodniopomorskie and Kujawsko-Pomorskie Provinces. The garments also reach humanitarian convoys dispatched to Ukraine.

Patrycja Zbytniewska, President of the Board of the LPP Foundation, speaks about the importance of aid that is not limited to a one-off action and that does not constitute only short-term help:
– At LPP, we try to act in a multi-dimensional manner. We support, among others, the Gdansk Foundation, the Pomeranian and Malopolska Branches of the Polish Red Cross and the Polish Centre for International Aid, as well as our employees from Ukraine and their families. So far, we have provided them with over 500 vouchers for the purchase of clothing worth PLN 50,000 and 360 prepaid cards for a total of PLN 180,000. Every assistance is important, and this is still not the end. We do realize that this is just a drop in the ocean of growing needs, so we are planning further actions, trying to reach as many people in need as possible with them.

The LPP Foundation has also prepared a special assistance package to cater for the needs of LPP employees from Ukraine and their loved ones. To date, over 250 people have already been admitted, offered shelter in Poland and provided with comprehensive in-kind, psychological and legal support. Those employees who decided to provide refugees with shelter in their homes received vouchers for clothes worth a total of PLN 200,000.

LPP has also been engaged in providing assistance by cooperating with other brands. This was the case of the “Open Hearts, Open Wardrobes” project organised by WoshWosh with LPP as the main partner. As part of the nationwide action, clothes and shoes were collected and will be handed over to people in need from Ukraine via Caritas and other charity organisations.

The collection was organised at 48 stores of the Reserved, Mohito, and House brands. Employees of the LPP head office actively joined the initiative and in addition to involvement in the LPP Foundation’s activities have been carrying out many of their own grassroots actions, such as collecting hygiene products and articles for children from Ukrainian families of the employees of the Distribution Centre in Pruszcz Gdański. As part of one of these actions, with the support of House and Sinsay brands, food, bedding and the most necessary accessories for animals brought from Ukraine have also been collected and donated to the 24-hour veterinary clinic in Gdansk – Zwierzyniec.

In the face of the crisis caused by the war, LPP once again stood shoulder to shoulder with members of the Union of Polish Retail and Services Employers, joining the #Power4Ukraine campaign. The goal of this joint endeavour of Polish entrepreneurs is to collect power banks and deliver charged devices to the deepest territories of Ukraine, i.e. to places where there is no chance to charge phones and people are cut off from the world and contact with their families. The equipment needed by the victims is being collected, among others, in LPP brand stores marked with posters with the #Power4Ukraine slogan.

– I am grateful that such a big brand as LPP has joined us and thanks to the stores located throughout Poland has been boosting the reach of our campaign and, in turn, its effectiveness. Together we are encouraging other brands to help us. The strength and POWER that we can literally give to Ukraine is in your hands – join in!” – appeals Artur Kazienko, President of Kazar Group, Vice-President of ZPPHU, coordinator of aid activities at the Humanitarian Aid Centre in Przemyśl, member of the ZPPHiU Management Board. As part of the project, in addition to in-kind assistance, it is also possible to make payments to a special account, from which the entire amount collected will be used to purchase more equipment. Detailed information on the#Power4Ukraine initiative may be found on the website https://zpphiu.pl/akcja-pomocowa-dla-ukrainy.

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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years it has been successfully operating in Poland and abroad, offering its collections on 25 stationary markets, including in such prestigious capitals as London, Helsinki or Tel Aviv. The online offer is available on 30 markets. LPP SA manages five fashion brands: outside of Poland. The company has a chain of over 2000 stores with the total area of over 1.7 million sq.m. On the basis of a global supply chain, the Polish clothing producer distributes over 259 million pieces of clothing to three continents. LPP plays another important role as it employs 27 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.