Reserved and Zakłady Ceramiczne “BOLESŁAWIEC” collaboration
The flagship brand of LPP is developing its collaboration with Polish manufacturers, introducing – in its home line – a limited collection prepared in cooperation with “BOLESŁAWIEC” ceramics factory. This way, Reserved wants to support domestic entrepreneurs and promote domestic craftsmanship also abroad. The cooperation resulted in the creation of unique home furnishing products and clothing for women and girls, combining multi-generational heritage, functionality, and modern design. The collection is available online and the clothes also in selected stationary brand stores in Poland.
The new limited collection prepared by Reserved Home together with Zakłady Ceramiczne “BOLESŁAWIEC” is yet another collaboration with the Polish brand after Zakłady Porcelany Stołowej “Lubiana” and Krośnieńskie Huty Szkła “Krosno”. By enriching its range of home décor products, LPP thus supports domestic entrepreneurs and develops its know-how. Joint projects with renowned Polish manufacturers are also an opportunity to promote domestic craftsmanship and culture – Reserved Home is available in a total of on nearly 30 online markets, which makes it possible to reach widely with the offer in Poland and abroad.
Works on the new collection commenced at the beginning of November last year. Design teams from Gdańsk and Warsaw participated in the process, along with Reserved graphic designers, who deal with the preparation of the brand’s original designs on a daily basis. This time, they created designs based on classic motifs with a modern twist, combining contemporary fashion with tradition.
– We launched the project with a visit to the “BOLESŁAWIEC” ceramics plant to learn about the unique way of creating ceramics in line with original techniques – from precise brush painting to stamps. Bolesławiec ceramics are fired using a traditional method and all products are decorated by hand, therefore each of them is unique – just like the products that are the result of our cooperation. We are happy that we can create extraordinary products in Poland together with the best brands with many years of experience behind them – says Joanna Karbowy, Reserved Home product manager.
Ceramic products, including tableware and home textiles, such as decorative pillowcases and woven jacquard blanket, despite their modern and casual look, remain faithful to the Bolesławiec patterns. The collection is completed by a clothing line for women and girls based on the most recognizable motifs from Bolesławiec, such as the peacock eye, pansies or swallows. The range also includes scarves produced at the famous Jedwab Polski Milanówek company, which designs products from natural silk of the highest quality. The process of creating the collection was supervised by the LPP technology team, controlling the quality and minimising the use of the material.
– Just like in the case of ceramics, the classic and well-known Bolesławiec motifs were used to create new graphic compositions in shades of saturated cobalt, blue and broken white. We were very keen to combine tradition with a modern take on fashion. The collection hits the market in the summer season, so the form and materials that guarantee complete freedom, natural feel and comfort were important to us. The cooperation with Bolesławiec is our tribute to Polish craftsmanship and a nod to the heritage that has inspired for generations – comments Anna Sołtys, director of the Reserved product office at LPP.
The Reserved Home product line was introduced in February this year to provide customers with a high-quality, comprehensive offer within a single brand. The products are created at a premium standard and with the use of natural and more sustainable materials and raw materials. The premiere of the new ZC “BOLESŁAWIEC” x Reserved collection took place on 7 July in the online store. Additionally, clothing and accessories are available in selected Reserved stores in Warsaw (Złote Tarasy, Arkadia) and in Gdańsk (Forum).
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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP SA manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 2000 stores with the total area of 1.7 million m2 and distributes clothing and accessories to 3 continents every year. LPP plays another important role as it employs nearly 30 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.