LPP pursues an ambitious development plan. Sinsay’s debut in Kosovo marks the next step for the group in the Balkans
Sinsay becomes the first of the LPP clothing group’s brands to launch operations in Kosovo. This is one element of the group’s largest ever development plan, adopted for 2025. As February began, the Polish brand became a tenant at Central Park, a shopping mall in Pristina, just five minutes away from the city centre. This month the company plans to open a total of three shops, including two in the capital city. LPP is also working on the launch of online sales in this market, scheduled for Q2 of this year.
LPP’s debut in Kosovo marks another stage in the Polish company’s dynamic expansion. By the end of 2025, this Gdańsk-based clothing manufacturer intends to open 1,500 Sinsay shops and around 100 shops of other brands. By expanding its brick and mortar network, while supporting the online channel, the company aims to double sales from 2023 over the next two years. The plan intends on expansion in the existing markets along with growth in other regions, including strengthening LPP’s presence in the Balkans.
Sinsay is entering the Kosovo market with a full product portfolio, including women’s, men’s and kids’ collections, along with accessories, underwear and home furnishings. What makes the brand stand out in the European market is its range of licensed products, particularly in the kids’ collections and accessories, along with affordable prices and a wide selection of products to suit different shopping occasions. Following the omnichannel strategy adopted for the entire Group, LPP plans to capitalise on the sales potential by developing the traditional sales network and e-commerce in parallel. The launch of the online shop in Kosovo is scheduled for Q2 of this year.
– Over the past few years, we have been busily working to position our brands in the Balkan countries, which is why Kosovo comes as a natural next step for us. Both the economic growth in the country and the concomitant positive consumer sentiment are conducive to our efforts. People in Kosovo are open to international brands, especially those with an established presence in the region. With accessible and attractive retail space and little competition, this allows us to grow in a number of new locations across the country – says Tomasz Koczara, International Business Director at LPP.
LPP has chosen the Central Park in Pristina, a shopping mall located just five minutes away from the city centre, to be the location of the first Sinsay shop in Kosovo. It is a major commercial outlet on the capital’s map, offering residents and visitors a wide range of shopping and entertainment options. The brand’s shop has an area of approximately 940 sq m.
– Kosovo represents a promising market for the Sinsay brand. The development strategy for this location targets a double-digit number of shops in the first year of operation and the availability of the range of products to customers across the country. Our plans include a variety of locations, from shopping centres, through retail parks, to high street shops in major cities. We do not exclude the presence of other brands as part of the next stage – says Tomasz Koczara.
Kosovo is the 41st market where the brands of the Polish clothing manufacturer are now present. The plans for 2025 assume further growth, with the company aiming to spend a record PLN 2.3 billion to expand the Group’s total sales network to 4,400 shops.
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LPP is a Polish family company, one of the most rapidly growing in the fashion industry in the Central European region. It has been very successful in designing and selling its collections and accessories in Poland and abroad for the past 30 years. LPP manages 5 fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, with the product ranges now available for sale in shops and online in 41 markets worldwide. The company has more than 2,500 shops, with a total area in excess of 2 million m2, distributing products to 3 continents every year. LPP also has an important role in creating jobs for nearly 43,000 people in offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland Index.