

Our vision
Passion drives us forward, making our company the best fashion retailer in the world. Vision, mission and values inspire us in our everyday work and influence the way we function. Vision - defines our ambitions and sets the direction we are taking.

Our mission
We help our customers to express their emotions and realize their dreams through the way they look and feel. The mission defines the role and purpose of LPP, while the values describe the way LPP employees behave, regardless of their position.

Our values
We operate in an environment that is constantly changing, but what remains constant are our values, to which we have been faithful for years. They are the ones that allow us to remember what is most important in our business.
The essence of our culture is FAST, a core value and the foundation of the other four.
Smart speed is our guiding principle: embedded in every process and action that drives business growth. We make decisions quickly and adjust them when needed. The remaining values are:
We are passionate about our business. We think and act as entrepreneurs, fuelled by passion for our work. Our commitment to both personal and company success motivates us to work hard every day.
We have the courage to reach for more. We achieve ambitious goals, then immediately set new, even more challenging ones.
The outcome is key. We are effective and open to new initiatives. We focus on delivering results and successfully pursuing our priorities. A sense of empowerment enables us to handle any task.
We are driven by trust. We give autonomy and decision-making freedom, trusting in each other’s sense of responsibility. We respect each other and can rely on one another. We value expertise over position.