Dominika Grosicka and MOHITO together for The Empowering Children Foundation
#mistrzowskapomoc (#helplikeachampion) is a slogan promoting the charity campaign of the MOHITO brand, of which Dominika Grosicka became the face. As part of the campaign, a share of the profit from the sale of a special t-shirt collection will be handed over to the Empowering Children Foundation.
The Empowering Children Foundation implements a socially important project: it creates a network of Child Aid Centers across Poland, where comprehensive psychological, legal and medical assistance is provided to children and their families who have experienced violence or abuse.
We are pleased that the MOHITO brand is once again supporting the Empowering Children Foundation and our wards. Thanks to the previous charity campaign, we received financial assistance, which significantly brought us closer to the realization of our important goal, which was the opening of the Child Aid Center in Warsaw. The opening of other such institutions in Poland is just ahead of us. We believe that this time MOHITO customers will help us like champions – says Monika Sajkowska, the President of the Empowering Children Foundation.
The campaign is promoted by a photo session shot by Marcin Hryniewicz, with Dominika Grosicka as the model. Dominika, as a mother and a person actively involved in charitable help, is twice as sensitive to the fate of the abused children. Apart from sport and a healthy lifestyle, her passions are the secrets of makeup and fashion. As a result, she helps others in self-acceptance and achieving life goals. Participation in the charity event #mistrzowskapomoc (#helplikeachampion) is a natural support of the ideas that guide her on a daily basis.
I know that life consists of both shadows and light. It is important to notice those shadows on a child’s face and lend a helping hand at the right moment. It is worth not only preventing, but also reacting to children’s harm and strengthening them in difficult situations – says Dominika Grosicka.
The line of MOHITO shirts promoted by Dominika Grosicka will go on sale on May 16th.
We came out with the initiative of another charity action for the purpose of the Empowering Children Foundation, because care for the fate of children has always been close to us. The previous campaign, in which we collected funds for the opening of the Child Aid Center in Warsaw together with the Foundation, met with great enthusiasm and commitment of our clients. We are happy that we can continue to actively participate in this initiative and donate part of the profit from the sale of a special collection of our t-shirts to support this form of help for abused children. We count on our customers who, I deeply believe, want to help others just like we do – says Justyna Kuźma, MOHITO marketing manager.
About the Empowering Children Foundation:
The Empowering Children Foundation (formerly Nobody’s Children Foundation) strives to ensure that all children have a safe childhood and are treated with respect for their dignity and subjectivity. It protects children from harm and helps those who have experienced violence to know their rights, believe in themselves and enjoy life. It supports parents and guardians on their way to good parenting, as well as professionals working with children on a daily basis. All of the Foundation’s activities have one thing in common: we protect children and give them strength – every day. www.fdds.pl
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LPP SA, is one of the most dynamically developing clothing companies in the region of Central and Eastern Europe. For over 25 years, the company has been consistently operating in Poland and abroad, achieving successes in the demanding clothing market. LPP SA manages 5 fashion brands: Reserved, Cropp, House, Mohito and Sinsay. The company has a network of over 1700 showrooms and on-line stores of all of its brands, and creates jobs for approx. 25,000 people in offices and sales structures in Poland, Europe, Asia and Africa. Currently, LPP stores are already operating in 20 countries, and online sales take place in 11 countries. LPP SA is listed on the Warsaw Stock Exchange as part of the WIG20 index and belongs to the prestigious MSCI Poland index.
Media contact:
Justyna Kuźma
Head of MOHITO Marketing Department
Phone: +48 519 010 981
e-mail: justyna.kuzma@lpp.com