Sinsay brand with first stores in Italy and Greece. LPP Group’s offer positively received by customers in Southeast Europe
LPP, a Polish clothing company, is making its debut in further European markets with the launch of the first Sinsay brand stationary stores in Italy and Greece. The stores, opening in late 2022/2023 in Marcon, Italy, and Heraklion, Greece, mark a continuation of the Polish apparel company’s expansion plan in Southwest European markets. Customers at the new locations will be provided with the brand’s full assortment of fashion collections, cosmetics and home decor. Later this year, Sinsay stores will be launched in more European cities, including Milan, Thessaloniki, and Athens, among others.
LPP’s portfolio comprises five fashion brands, whose offer is available via online stores and more than 1,800 stationary stores in nearly 40 countries. Changes in the global economy have shifted the company’s business activities toward Southwest Europe. The opening of the first Sinsay stores in Italy and Greece is another step in the planned expansion and growing interest in the brand’s offer. In omnichannel terms, LPP’s youngest brand is currently experiencing the highest growth rate – at 70% year-on-year, and its revenues in the third quarter of last year exceeded PLN 1.7bn.
– The stable market position of our company is attributed to the performance of all five LPP brands, and thanks to the results achieved by them we can look for further development opportunities. The currently implemented foreign expansion strategy is based on two strong pillars – the flagship brand Reserved and Sinsay, which show the greatest omnichannel growth potential. The strong interest in our online offer in Italy convinced us to launch Sinsay stationary sales in that country. The debut there is no coincidence. We consider the Italian market as a promising one for other brands as well. Greece is similar in that respect. We are convinced that the availability of our offer both in the e-commerce channel and in traditional sales will contribute to strengthening our position in the Balkans, which has been one of the most important regions for us for several years now – comments Przemysław Lutkiewicz, vice-president of the management board, LPP.
The Sinsay stationary store in Heraklion, Greece, which opened on January 27 this year, is a unit of more than 1,000 sqm. The interior design is based on bright and subtle colours, providing a background highlighting the brand’s energetic and colourful collections. The range of clothing and accessories is complemented by home decor, toys, pet accessories, and cosmetics. Also distinguished by its modern design is Sinsay’s first Italian stationary store of more than 1,400 sqm, which opened on December 20 of last year in Marcon, Venice province. What is more, in the first quarter of this year, LPP plans to open the brand’s first stationary store in the fashion capital – Milan – and in the following months also in Greek Thessaloniki or Athens.
– From the moment LPP announced its plan to enter the Italian and Greek markets, work had been underway to launch the first stationary stores in these countries. We are planning to open our stores exactly where customers need us, close to their homes, so that everyone can stock up on clothing and equip their homes with fashionable accessories and decorations at favourable prices. As our several months’ experience with online sales of Sinsay’s assortment in the Italian and Greek markets has already shown, the offer has strongly appealed to the tastes of Southern European customers. This, in turn, made us decide to launch the first stationary stores in Italy, and now also in Greece. The evolution of the brand, both by expanding the sales network and adjusting the assortment to current expectations, is the result of the brand growing and maturing together with its customers – adds Przemysław Lutkiewicz.
Sinsay made its market debut in 2013 with the opening of its first stores in Poland’s largest cities. In the same year, overseas expansion began, with the launch of stationary stores in the Czech Republic and Lithuania. Ten years on, thanks to dynamic growth, Sinsay has become the second pillar of LPP, alongside Reserved. The most affordable brand in the company’s portfolio, once aimed exclusively at teenage girls, has become a shopping destination for the whole family and is already present in 20 offline and 17 online markets. The positive reception to Sinsay’s offer demonstrates that investments in the development of the youngest brand, combined with an omnichannel strategy, allow LPP to pursue further business goals despite the unstable market and geopolitical situation.
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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 1800 stores with the total area of 1.5 million m2 and distributes clothing and accessories to three continents every year. LPP also plays an important role as it employs over 24 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.