The launch of Mohito’s mobile app. LPP sets its sights on m-commerce
In mid-November, LPP launched its new mobile application, this time for Mohito brand. Like its predecessors in Reserved and Sinsay, it has already been appreciated by customers in its first weeks of operation, ranking high in user ratings in its category. The new application will strengthen Mohito’s sales potential in the online channel, along with supporting the brand’s development in foreign markets. Work on its preparation and implementation was carried out internally within the LPP Group – by Mohito and Silky Coders teams.
In the second quarter of the present financial year, the Reserved and Sinsay mobile applications accounted for over 50% of LPP’s online sales in Poland. The growing importance of m-commerce in sales results has prompted the company to make further investments in this area. In mid-November this year, LPP also launched an app for Mohito, which currently has the highest e-commerce results in the entire Group.
– The app will boost the growth potential of our brand in the online channel, which already accounts for approx. 30% of its revenue. By providing us with data on, among other things, customer preferences, the app allows for a better understanding of the customer and tailoring our offer accordingly. We also assume that as a more effective way of reaching and interacting with users, it will increase brand recognition and help build customer loyalty, which in the long run will translate into even higher sales. The app, for now available in Poland only, will also support Mohito in its development abroad. We plan to make it available in the company’s key sales markets. In the first half of next year, this will include Romania and the Czech Republic – says Katarzyna Czekała, Omnichannel Sales Director, Mohito.
All the works related to the design and launch of the app were carried out by engaging the LPP Group resources – the technology company – Silky Coders – and the Mohito brand team. The app is available in the AppStore and Google Play store and within the first weeks of launch, without a promotional campaign, it recorded over 60,000 downloads.
– We started working on the app in April 2023 and continued over the next six months until the silent launch in early November. The app was built to be as intuitive as possible and offer the best possible shopping experience. We really wished for it to meet the expectations of the brand’s customers, so we are pleased that it is highly rated by users. However, we are continuing our efforts to improve it so that it is fully adapted to the dynamically changing world of fashion. We actively monitor its functioning and respond to the needs of users by working on further updates, such as personalised recommendations or foreign language editions – says Michał Bachryj, Product Manager, Silky Coders.
In addition to easy access to the brand’s collections, the key functionality of the app is Mohito ID, or individual customer code, which can be added as a widget on the phone and always have it at hand. It contains information about your purchase history, both online and in-store. It thus makes it possible, among other things, to make quick online returns via the forms found in the order history and returns without a receipt in all the brand stores. It also facilitates monitoring the status of an order and its pick up in a stationary store – once the ID has been scanned, the retailer sees the goods ready for release.
The app users may also use the tag scanner, which, while shopping in the store, allows them to find a missing product, by size or colour, in another stationary store or online. Through the app, customers can also check the location of the nearest store or information on the availability of specific styles online or in the store. The app also makes it easy to plan the shopping experience, with categories clearly arranged to include new arrivals and ready-to-use inspirations. In addition, it allows the customer to compile a list of favourite products, including colour variations of choice. By using the app, customers also gain early access to promotions and the opportunity to benefit from dedicated offers, and when downloading and logging in for the first time, they also receive a discount code for their first purchase.
The growing interest in this form of contact among customers means that they increasingly value easy access to offers and the ability to make quick purchases. This trend is also visible abroad. Currently, the Reserved and Sinsay apps are available in Romania, the Czech Republic, Slovakia, and Hungary. Additionally, Reserved customers are able to shop via this channel in Germany, and for Sinsay customers this option is available in Bulgaria and Croatia. They are an important support of the Group’s omnichannel development strategy, therefore, the company plans to expand their reach to more countries. In 2024, LPP also intends to launch mobile apps for its other brands – Cropp and House.
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LPP is a Polish family business and one of the fastest growing clothing companies in the region of Central and Eastern Europe. For 30 years, it has been successfully operating in Poland and abroad, offering its collections in such prestigious capitals as London, Helsinki or Tel Aviv. LPP manages five fashion brands: Reserved, Cropp, House, Mohito, and Sinsay, whose offer is available today in stationary and online stores in nearly 40 markets worldwide. The company has a chain of over 2000 stores with the total area of 1.7 million m2 and distributes clothing and accessories to 3 continents every year. LPP also plays an important role as it employs nearly 30 thousand people in its offices and sales structures in Poland, Europe, Asia, and Africa. The company is listed on the Warsaw Stock Exchange in the WIG20 index and belongs to the prestigious MSCI Poland index.
